This Christmas, Why Not Shop Local? -

‘Tis the season for gift-giving, and nothing says “I care” like gifts purchased from local vendors. Why? Because independent businesses and the hospitality sector were hit hard by the pandemic, causing a significant reduction in sales. For many, the future is uncertain, even now. At times like this, shopping local instead of opting for big names can make a huge difference. Where to start? Let us help!

Is jewelry in the picture for that special loved one? Locally owned and operated Austin’s Fine Jewelry, at 230 E. Idaho, is offering up to 70% off their entire collection of engagement rings, diamonds, colored gemstones, sterling silver, and more. Open Tuesday through Friday, 9:30 a.m. – 5:30 p.m., and Saturdays 9:30 a.m. – 4:30 p.m. For more information, visit their website, or call 575-525-3340.

Do you have a member of your family, or even a good friend, who enjoys fine liquors? Dry Point Distillery, at 1680 Calle de Alvarez, may have just what you need. With an expansive collection of locally made spirits, including the excellent Monsoon Gin, Dry Spell Bourbon Whiskey, and the new Pistol Pete’s Six-Shooter Whiskey, you simply can’t go wrong. Hours are  Thursday from 5 –10 p.m. Friday and Saturday from 4 – 11 p.m. and Sunday from 3 – 8 p.m. For more information, visit the website, or call 575-652-3414.

The gift of music is always a good choice, whether your recipient is a musician or simply an aficionado and with over 40 year’s experience, Hubbard’s Music-N-More, at 108 Wyatt Drive, has got you covered. Whether it’s CD releases by local musicians, equipment and gear, or lessons for the kids, Hubbard’s can fulfill your music needs. Open Monday through Friday, 10 a.m. – 6 p.m., and Saturday 10 a.m. – 5 p.m. For more information, visit the website, or call 575-526-8884.

You may have noticed that Las Cruces is surrounded by pecan orchards, and Legacy Pecans, at 2355 Calle de Guadalupe in Mesilla, is a family-owned business dealing exclusively in that delicious native nut. Whether you like them raw, honey roasted, or coated with chocolate, they’ve got a wide selection to choose from, which makes them perfect stocking stuffers. Open Wednesday through Saturday, 11 a.m. – 5:30 p.m., Sunday and Monday 12 – 4 p.m. For more information, visit the website, or call 575-527-9129.

And what better way to shop for the holidays than at a shop specifically designed to cater to them? ‘Tis The Season, at 2402 Avenida de Mesilla is one of those specialty shops that comes to life at this time of the year, with decorations, ornaments, candle holders, statuary, glassware and more, all themed for this very special time of the year. Open Thursday through Monday, 10 a.m. – 5 p.m. For more information, visit the website, or call 575-524-3333.

Got a bird lover in the family? Locally-owned and operated Wild Birds Unlimited, at 2001 East Lohman Avenue, is your local bird expert. With everything from bird feed and feeding stations to pole systems and environmentally friendly accessories, there’s something for every type of ornithophile. Hours are Monday through Friday, 9 a.m. – 5 p.m., Saturday, 9 a.m. – 12 p.m. For more information, visit the website, or call 575-523-5489.

Obviously, these are just a few of the locally owned businesses in our fair city, but if you’re interested in finding more, check out our business listing in Neighbors magazine, available for free in select locations all over town. Or do a Google search for local businesses. However you decide to do it, making this holiday season a shop local imperative will not only net you some great gift ideas, but will also help improve our local economy, and who doesn’t want that?

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