Pecos Valley (PVP) Heading to the Beautiful Mountains
PVP Ruidoso Downs

Following the decriminalization of recreational marijuana in New Mexico, Pecos Valley Production (PVP)  has been on a growth spree, adding new retail locations including a fresh outlet in the mountainous vacation destination of Ruidoso. The locale draws tourists not just from within New Mexico, but also from nearby states, a notable number being Texans.

Located 75 miles away from Roswell, 120 miles from Las Cruces, and a 180-mile drive from Albuquerque, this village set against the backdrop of the Sierra Blanca Mountains offers a variety of attractions. Clinton Greathouse, who oversees expansion and production at PVP, asserts that setting up shop in Ruidoso has been highly beneficial for the business.

“Ruidoso is a unique mountain community just an hour from Roswell,” he states. “During the winter, it offers activities like snow skiing and snowboarding. It’s quite an experience to get your cannabis and head into the mountains. Come summer, you can go hiking and cycling. Ruidoso serves as an ideal location to escape the heat and unwind for a bit, recharging your spirit.”


Golf course in RuidosoEstablished in 1885, the village is named after the Rio Ruidoso river that meanders through it. “Ruidoso” translates to “noisy” in Spanish, a term early inhabitants used to characterize the river. Unlike much of New Mexico, the locale experiences a distinct four-season climate, complete with temperate summer conditions that attract a bevy of tourists.

The surrounding region encompasses the communities of Ruidoso Downs, known for its eponymous horse racing track, and Alto, celebrated for its scenic lakes, canyons, and recreational offerings. The elevation varies from approximately 6,900 feet within the village to over 12,000 feet at Ski Apache. Altogether, the population for this diverse area exceeds 20,000 residents.

Visitors relish the assortment of experiences and activities. When the snow blankets the ground, Ski Apache becomes a hub for winter sports. In the warmer months, the ski resort offers hiking trails and one of the world’s longest zip lines.

Numerous other outdoor activities beckon as well. The Lincoln National Forest offers top-notch hiking opportunities, where encounters with deer and elk are not uncommon. Grindstone and Alto lakes provide idyllic vistas suitable for hiking, biking, and fishing among other activities. ATV riding is also a popular pastime in the village.

For golf aficionados, Ruidoso doesn’t disappoint. Golf courses are practically a local fixture, with tee areas and putting greens dotting the landscape. Courses like Cree Meadows Golf Course and the Links at Sierra Blanca in Ruidoso, as well as Alto Lakes Country Club, Kokopelli Golf Course, and Rainmakers Golf Course in Alto offer splendid mountain vistas. Additionally, the Inn of the Mountain Gods situated on adjacent Apache tribal lands, provides a captivating golfing experience.


In addition to its reputation as a haven for outdoor activities, the area has much more to offer. Midtown is a hub featuring a diverse range of shops and dining spots, from microbreweries and soap boutiques to wineries, fashion retailers, adventure gear stores, and a myriad of T-shirt and souvenir shops.

Horse racing enthusiasts won’t be disappointed either, as Ruidoso Downs provides some of the state’s premier racing action. Every Labor Day, the track is home to the All American Futurity, dubbed “The world’s most lucrative quarter horse race,” attracting race aficionados from all over the U.S.

For those interested in casino action, adding Inn of the Mountain Gods to your schedule is a must. The venue offers more than just a full-scale casino; it boasts scenic mountain and lake vistas as well. When not trying your luck at slot machines or craps tables, you can rent a pedal boat for a lake excursion, take a scenic hike around the estate, or soar above the water on a zip line.

Whether you’re in the mood for craft beer, live performances, or just a tranquil connection with nature, Ruidoso has an array of options. The team at Pecos Valley Production is thrilled to contribute to this vibrant setting, particularly serving a substantial number of visitors from Texas.

“We have the opportunity to cater to a large customer base from Texas,” Clinton observes. “The Texan clientele forms a significant segment of our Ruidoso location, coming in to stock up on cannabis to enhance their Ruidoso experience.”Ruidoso downs horses at the gate

PVP in the MOUNTAINs of Ruidoso

Located directly on Sudderth Drive, the primary artery of Midtown Ruidoso, the Pecos Valley Production dispensary offers a warm and inviting ambiance, something the Greathouses have emphasized at every outlet.

As with its other locations, Pecos Valley Production has quickly integrated into the local scene. One of their initial ventures was to sponsor a significant summer concert series at Ruidoso Downs. The lineup featured artists like Casey Donahue, Easton Corbin, the Eli Young Band, Pat Green, Randall King, and WAR.

“It’s an annual tradition, so it’s definitely something cool,” Clinton notes.

Undoubtedly, these events have led many to explore Pecos Valley Production’s product offerings. This aligns perfectly with the firm’s goal to enrich the Ruidoso community, and they have even more local engagement initiatives in the pipeline.

Story Sponsored by Pecos Valley Production

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